In a world where personalizing your marketing message is everything, you’ve got plenty of options. Today’s marketing paradigm has shifted: it’s all about creating a memorable brand that intimates conversation; and the customer’s in full control. Yes, internet marketing and advertising is big. But wouldn’t you know it, there’s still an incredibly strong appeal for direct mail marketing. Use...

You have probably heard this said before or read about it: direct mail marketing is dead. But such couldn’t be further from the truth. Has the internet changed the way that we digest information and how marketers advertise? Assuredly so. But the mail still comes to our boxes five days a week, and with it is the heartbeat of...

9 Brainstorming Techniques for Creative Business Writing Brainstorming is a crucial aspect of any creative process, whether you’re writing copy or creating a new product. Although the original definition of a brainstorm is a collaboration of ideas, the term has since become a colloquial that means any sort of creative planning, whether it’s done in a group or independently....

It’s time to send your design to print, but you’ve got one big question: RGB, CMYK, or PMS? Choosing the right color profile can make all of the difference in the world when it comes to how your design will appear in print. Pick the wrong one, and your colors may not look the way you want. Here’s a...

Promotional products are all around us. If we borrow a pen from someone, chances are there’s a company logo on it. Our coffee mugs, calendars, and notepads may have branding elements on them. Even so, we may not realize these are actually powerful forms of advertising. As most branded products are unobtrusive and often very useful, they are more...