There are many benefits to using your printer’s graphic designer when you’re searching for a way to make your printed marketing materials really pop. He or she is a seasoned professional who will know how to elevate your brand with a color palette, image and font choice that come together to tell a story and get your target market...

The wide reach of digital marketing makes it appealing to advertisers who aren’t familiar with the effectiveness of corporate print materials. Those who are in the know understand that they’re a worthy investment that convert 4.4% of viewers and leave a lasting impression on them. There is nothing quite like print marketing, and 90% of customers agree that there...

Why Print is Thriving in an Increasingly Digital WorldWhy are consumers still attracted to print, and how has this time-tested medium evolved in today’s digital consumer landscape? The fact is, printed communications continue to have widespread appeal, even as the digital revolution takes hold.  Recent research reported in Science Daily shows that newspaper readers overwhelmingly prefer paper – 89...

It’s time to send your design to print, but you’ve got one big question: RGB, CMYK, or PMS? Choosing the right color profile can make all of the difference in the world when it comes to how your design will appear in print. Pick the wrong one, and your colors may not look the way you want. Here’s a...

Printed marketing materials are often your business’s first contact with new customers, and it’s important that they make a great first impression. UV coating is one way you can make your postcards, business cards, catalogs, and other products stand out and draw attention to your brand. But what is ultraviolet (UV) coating? This finishing technique involves the application of...