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How to Work with Your Printer’s Graphic Designer to Get Maximum Results
There are many benefits to using your printer’s graphic designer when you’re searching for a way to make your printed marketing materials really pop. He or she is a seasoned professional who will know how to elevate your brand with a color palette, image and font choice that come together to tell a story and get your target market interested.
If you’re already actively searching for a printer, you likely have a vision. This is helpful because it will give your designer some guidance, but there are a few things to keep in mind before entering this relationship. Read on to learn how to work with your printer’s designer to get maximum results.
Communicate Your Needs
If your project requires something other than A4 (standard letter-size) paper, this is something you’ll want to communicate to your designer right away. Most printers should be able to accommodate, but you want to be sure before you’re in too deep. Size also affects the scope of the final design. A brochure, for example, allows far more room for detail than a business card.
You’ll not only see a quicker turnaround time when you communicate early, but you’ll also be an enjoyable client for your designer. As a business professional, you know that relationships are everything, so starting off on the right foot is important.
Embed Desired Fonts
Once you’ve chosen the font for your corporate printed materials, have your designer embed the font or text portion so you can fix spelling, grammar or spacing down the line, if necessary. Even if the printer has the font you want to use, your vision might be slightly different.
Your designer can help you avoid issues like font swaps so the final product matches the design that was sent in your order. It’s also a good idea to embed your font(s) to use in future printed materials.
You want your business cards, brochures, informative literature and other printed marketing materials to look stellar and impart a professional impression, so it’s best to leave a little room for error. It may sound counterintuitive to purposely make your design too big to fit within your margins, but it’s much better than having a plan white strip at the edge of the final product because the design was too small or was cut slightly off center.
Also, trust your designer to know how much “quiet space” to leave between blocks of content. You don’t want to overwhelm with too many design elements squished into a space, but you don’t want too sparse of a design either. Leave it to the professionals to guide your project’s design for maximum pizzazz.
Be Honest About Your Budget
This goes along with communicating your needs early, but it requires noting separately because it can alter your final results. Designers charge a fee (flat or per-hour) to work with, and then you choose the materials to use and the quantity of printed pages. If you’re working on a tight budget, you might have to make sacrifices in one area or another, and being upfront will save you stress in the long run.
Also keep in mind that you are paying per page, so any wasted space on each page is contributing to your cost.
You have a vision, and your printer’s designer wants to bring it to life. Everyone involved has the same goal, but the details might be altered along the way. That’s why you should always do a test run to make sure the design is consistent from your imagination to the screen to the final product. You will be much happier with your printed materials if you don’t have any unpleasant surprises.
Now that you know the tips to get the most out of working with your printer and graphic designer team, you’ll be able to order with confidence and bring your vision to life. Need help? Call cdsPRINT and talk to one of our experienced experts today: 1.888.601.3086. You can also email us at orders@cdsPRINT.com.