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11 Immediate Benefits to Using Your Printer’s Graphic Designer
An expert printer almost always has a graphic designer on hand for businesses who want additional help with artwork, branding and other conceptual elements for marketing and advertising. This person is a specialist who will save you time and money in the long run, and he or she will make your business stand out.
These are 11 immediate benefits to using your printer’s graphic designer.
1. Ensure High Quality
Quality is a twofold benefit here that enhances both your projects and your business’s reputation. By working with your printer’s graphic designer, you ensure that you get high quality print products that better represent the work you put into your business. Then, those products go on to set the standard and present your business as high caliber.
2. Find More Options with Creativity
Your printer’s graphic designer is creative as a full-time job. He or she can help you add extra features to your printed products and think of ideas that you would never have considered on your own. This is the difference between a client reading your materials and throwing them away.
3. Pick and Match Color
Color is a major factor in print materials that establishes your brand and drives sales, so you want to work with an expert who’s familiar with color psychology and color matching. It also helps to have someone who knows the printers well and can ensure an exact color match every time.
4. Collaborate for the Best Design
Graphic designers and printers would closely together because the many intricacies of printing a project can necessitate a lot of trial and error. During this process, the two (or the teams) collaborate to create the best design possible that makes your printed materials and your business stand out.
5. Get Great Advice
Your printer’s graphic designer will essentially act as your consultant throughout the process of developing your printed materials. If you need advice on color, ink, type of paper or any other element of the project, he or she will guide you.
6. Develop Your Brand
As a business, your brand is the story you tell to you customers. It is how you’re seen by the world and how people experience your company. An experienced graphic designer can help you develop the elements of your brand and put together a cohesive package of all your printed materials.
7. See Consistency
The only way to see continuity throughout the creation of many printing projects over time is to have the same person/team do the work every time. Working with your printer’s graphic designer ensures consistency, which strengthens your branding along the way.
8. Guarantee Speed
When you work with an established graphic designer, you’ll get a realistic timeline of your project and will see results accordingly to that timeline, if not before. The only designers with regular business are the reliable ones, so you’ll know for sure that you’re in good hands.
9. Save on Price
Just like any bundle deal, working with a printer and graphic designer will help you save money in the long run. The designer will be able to offer lower rates because he or she gets more business from the printing clients, which, in turn, makes the designer more appealing. It’s a system that benefits you.
10. Establish a Relationship
Working with a graphic designer will teach him or her the complexities of your business. This means you’ll need to give less input as time goes on because he or she will already know your brand, your style and what works for your printed materials. And as you learn about each other, you’ll be able to more effectively collaborate.
11. Relax with Peace of Mind
The established relationship will give you peace of mind because you’ll know that your projects are in experienced, trusted hands. You don’t get the same feeling when outsourcing graphic design to unknown providers, and that reassurance may be the most important benefit of all.
Now that you know just how beneficial it can be to use your printer’s graphic designer, it’s time to get the ball rolling on your next project. At cdsPRINT (Corporate Document Solutions), we’re here for all your design and printing needs. Reach out with any questions! Call us at: 888.601.3086.