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Category: News

Why Print is Thriving in an Increasingly Digital World

Why Print is Thriving in an Increasingly Digital WorldWhy are consumers still attracted to print, and how has this time-tested medium evolved in today’s digital consumer landscape? The fact is, printed communications continue to have widespread appeal, even as the digital revolution takes hold.  Recent research reported in Science Daily shows that newspaper readers overwhelmingly prefer paper – 89...

Benefits of UV Coating

Printed marketing materials are often your business’s first contact with new customers, and it’s important that they make a great first impression. UV coating is one way you can make your postcards, business cards, catalogs, and other products stand out and draw attention to your brand. But what is ultraviolet (UV) coating? This finishing technique involves the application of...

The Benefits of Using Promotional Products to Motivate Employees & Boost Your Brand

Promotional products are all around us. If we borrow a pen from someone, chances are there’s a company logo on it. Our coffee mugs, calendars, and notepads may have branding elements on them. Even so, we may not realize these are actually powerful forms of advertising. As most branded products are unobtrusive and often very useful, they are more...