Why Print is Thriving in an Increasingly Digital WorldWhy are consumers still attracted to print, and how has this time-tested medium evolved in today’s digital consumer landscape? The fact is, printed communications continue to have widespread appeal, even as the digital revolution takes hold.  Recent research reported in Science Daily shows that newspaper readers overwhelmingly prefer paper – 89...

9 Brainstorming Techniques for Creative Business Writing Brainstorming is a crucial aspect of any creative process, whether you’re writing copy or creating a new product. Although the original definition of a brainstorm is a collaboration of ideas, the term has since become a colloquial that means any sort of creative planning, whether it’s done in a group or independently....

It’s time to send your design to print, but you’ve got one big question: RGB, CMYK, or PMS? Choosing the right color profile can make all of the difference in the world when it comes to how your design will appear in print. Pick the wrong one, and your colors may not look the way you want. Here’s a...

Why printed marketing materials are here to stay Huge chunks of marketing and advertising budgets are often spent on web design and online advertising, so it’s easy to overlook printed materials or to disregard them as unnecessary. But marketing collateral—a catch-all term for all of the media that sells a product or service—still goes well beyond the digital realm....

Promotional products are all around us. If we borrow a pen from someone, chances are there’s a company logo on it. Our coffee mugs, calendars, and notepads may have branding elements on them. Even so, we may not realize these are actually powerful forms of advertising. As most branded products are unobtrusive and often very useful, they are more...