Printed marketing materials are often your business’s first contact with new customers, and it’s important that they make a great first impression. UV coating is one way you can make your postcards, business cards, catalogs, and other products stand out and draw attention to your brand. But what is ultraviolet (UV) coating? This finishing technique involves the application of...

Why printed marketing materials are here to stay Huge chunks of marketing and advertising budgets are often spent on web design and online advertising, so it’s easy to overlook printed materials or to disregard them as unnecessary. But marketing collateral—a catch-all term for all of the media that sells a product or service—still goes well beyond the digital realm....

Promotional products are all around us. If we borrow a pen from someone, chances are there’s a company logo on it. Our coffee mugs, calendars, and notepads may have branding elements on them. Even so, we may not realize these are actually powerful forms of advertising. As most branded products are unobtrusive and often very useful, they are more...