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These New Trends in Business Card Design Make You Stand Out
Did you know that there are 27,397,260 business cards printed daily in the U.S., with 88% of them getting thrown away within a week of being distributed. There are certainly no problems with quantity, but there’s a clear quality discrepancy that has made the majority of business cards forgettable. If you want your —and your brand—to be memorable, it’s important to use a high quality printing company and incorporate styles that distinguish you from the rest.
These are the newest trends in business card design that will make you stand out.
The purpose of a business card is to deliver details about your company to whoever is reading, so a minimalist design will make those details pop. It will give the necessities, such as contact information and location(s), at a glance, so they’ll be easy to recall when a potential client or customer is in need of your offerings.
Branding Through Color Palette
Color has been linked to consumer behavior in many studies and can boost your brand, especially if you have a particularly memorable color palette. For example, yellow and red together evoke McDonald’s, or blue and yellow together invoke IKEA. Modern business cards use color more than other branding elements for recognition, so your color palette is a great place to start when designing your own.
Whether you choose a clever pun or symbol that’s relevant to your business, a touch of humor can make your business card more memorable. The emotion-based response to humor is energizing, adding another element to the experience someone has while reading your business card. Just be sure that the pun or symbol really can relate to your business or else risk missing the mark and looking like you’re trying too hard.
There are several options if you want to add interactive elements to your business card, and they’re becoming more popular all the time. There are 3D cards in various shapes, cards with raised design elements like the company’s logo and multi-layer cards that have different information on each layer. As long as you don’t overdo it, interactive elements are a fun way to make your business card pop, sometimes literally!
Use of Both Sides
Traditional business cards only made use of one side and left the other blank to maintain focus on the important information. However, more and more businesses are using both sides to showcase additional design elements like a logo or tagline, which make the cards stand out no matter which side is facing up.
Business cards don’t always have to be rectangular with pointy corners. Rounded corners were an early trend that started to break the mold, but designs have gotten creative recently. Choose a square, circle or custom shape that is relevant to your business—make your cards dog shaped if you run a dog boarding service, for example—for a more memorable card.
If you feel like typography is what best represents your business, make it the star of the show on your business cards. Sometimes a key word or phrase can make a business card memorable, and future customers or clients will contact you for their needs based on the information they retained.
On the other hand, a photocentric design can sometimes tell a story that you wouldn’t be able to without the visual. After all, a picture is worth a thousand words. You can connect with people who are more visual, and if you use a personal photo, it immediately puts a face to a (business) name, which will make it easier for people to remember exactly who you are and why they want to contact you.
Now that you’ve learned some helpful tips about what trends in business cards to look out for, you can take the next step towards getting your new business card design in order. Need help with your corporate business cards and designs? At cdsPRINT (Corporate Document Solutions), we’re here for all your design and printing needs. Reach out with any questions! Call us at: 888.601.3086.