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7 Business Fonts You Should Consider for Your Next Design

What business fonts should you consider using for that next big design project? With thousands to choose from, the choices are unending. But if you want to really make your next printed project stand out, here are some helpful suggestions we’ve curated with visual references and downloadable links to streamline the selection process of your next design project.  
  1. Helvetica / Helvetica Neue
Helvetica is one of the most used fonts that you will find in any type of business publication, from coilbooks to brochures, business cards and more. It’s relied on by professionals and is the go-to for many graphic designers. For most design projects, Helvetica has the right curvature and signature to stand out, whether on stock, paper, gloss, matte, you name it. But it’s not the only font that you should consider using for your printed materials. Some designers avoid it because of the tighter spacing, while others prefer to use a font that’s less popular for added uniqueness.  
  1. Trajan
Trajan has been synonymously associated with advertisements for cinematic films as well as being heavily used in areas of law practice. But it’s also a unique-looking font that can make otherwise boring text stand out on any printed medium. It’s an old-style serif that was created as a typeface in the late 80s as part of a project for Adobe. And it’s based on old Roman capitals and is named after the famous Trajan’s Column. Unsurprisingly, you’ll also see this type of font in many Roman or Greek themed ads.
  1. Garamond
One of our favorite fonts, Garamond is widely used in Adobe products, found under ITC Garamond, and, like Trajan, was first used in the late 80s. You’ve seen Garamond in plenty of places, namely in the popular magazines you like to read. This font type is also popular as a typeface for books and other printed mediums, including textbooks, instructional manuals, and more. Garamond has an easy-to-follow signature, smooth strokes and even spacing that make it attractive to the eye and help the reader stay focused, especially on long bodies of text.  
  1. Futura
This font type is very futuristic, as the name so implies. While you won’t commonly see it as the text in a body, it’s popular for titles, subheadings and especially for logos. Futura is also popular as smaller text for printed mediums (because it’s easy to read in smaller sizes) and sometimes even for books (with small typefaces). This geo-shaped font alludes to the popularity of the Bauhaus design style and bodes a forward signature, ample shape and style. But, it’s important to note that designers, and recipients, have a love-hate relationship with this font, which makes it ideal for some projects, but less ideal for others.
  1. Bodoni
Bodoni is considered the ideal font for titles, headlines, subtitles and decorative text. It features bracketed serifs with even spacing and thin under strokes that are complemented by thicker hedges. It’s a great font for websites to use as their subheading selections and for printed mediums to use as titles. It’s also ideal for company logos, brochure titles and more.
  1. Bickham Script Pro
Bickham Script Pro is a unique font that features thin to thick strokes with varying contrasts ranging from subtle to wide. It’s a cursive font with plenty of usable sequences that make it aesthetically appealing for logos, titles and unique projects (like handwritten notes on napkins for wedding receptions).  
  1. Frutiger
Frutiger is an interesting font in the sense that its not geometrically or serif based, but more humanistic. It’s commonly used in a variety of online logos that you see and is popular for signage. The form figures of each stroke are identifiable and memorable, hence its popularity for signage. But this font type is also favored by printed magazines and is ideal for booklets, brochures, and even fliers.

Hopefully this information on font types help you streamline your next design project. Don’t forget, at cdsPRINT (Corporate Document Solutions), we’re here for all your printing needs. We also can help you with any designs that you need, too. Don’t hesitate to reach out with any questions by phoning us at: 888.601.3086.

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